The problem
Most productivity tools optimize for checkbox behavior.
Most trackers ask only: did you do it today?
Decade asks a harder question: who are you becoming over 10 years?
The difference looks small in a day and massive over a decade.
About
Built for the long game.
We built Decade because we were tired of apps that optimize for compliance, not identity-level change.
How we build
Small team. Product-first decisions.
We prioritize product quality over growth hacks.
Features are shipped when they improve outcomes for real users.
Privacy
Your data is yours.
Time capsules are encrypted and export is always available.
We do not sell personal data.
yourdec
your decade.
The name is intentional. It's your decade, not ours. We build the tool. You build the life.
Start your decade2,400+
Active users
847
Longest streak
Dec 2024
Founded
What we believe
- Small daily actions compound into identity-level change.
- Reason matters more than streak mechanics.
- Phase-awareness reduces shame and improves consistency.
- AI should observe patterns, not prescribe your life.
- Relapse does not erase what came before it.
Build the life you keep describing.
Free to start. Takes two minutes to set your first decade.
Start free